B12, done right
Fortified with the vitamin plant-based eaters get lectured about — the kind your body actually needs to make red blood cells and keep your nervous system running. In a shaker, not a capsule.
B12, complete protein, all nine essential amino acids — the nutrients your food's been missing, in a shaker that lives on your counter. Made from Yumami, a real single-celled organism people have been eating for 5,000 years. Launching soon.
The first 500 shakers are the numbered Founding Run — 001 to 500 — with free launch-day shipping for the list. No spam, ~1 email a month.
wait, what's in this
One shake gets you B12, complete protein, and all nine essential amino acids — the kind of nutrition most seasonings can't touch. It comes from Yumami (yum + umami, the fifth taste), a real single-celled organism that's been making food better for about 5,000 years. Grown on molasses, gently dried, fully deactivated — all that's left is flavor and nutrition. You may know her by her street name: nooch.
Fortified with the vitamin plant-based eaters get lectured about — the kind your body actually needs to make red blood cells and keep your nervous system running. In a shaker, not a capsule.
All nine essential amino acids in one shake — the ones your body can't make on its own. Rare for a plant-based food, common for Yumami. Also brings along beta-glucans (the same fiber in oats) and trace minerals.
Saccharomyces cerevisiae, an actual single-celled organism — the little bud on her side is how she makes more of herself. The character on the label is traced from a real microscope photo.
by the numbers
Per serving, fortified. No fine print except this one.
Based on a 2-tablespoon serving of fortified nutritional yeast. Not evaluated to treat or prevent any condition — just really good nutrition.
the lineup
Tap the one you'd try first — it tells us what to make more of, and we'll note it with your sign-up.
how people use it
Anywhere you'd reach for parmesan, salt, or "something's missing."
who's behind this
One founder. One shaker concept. Way too many hours reading trademark filings to get her name right. Yumami started as a simple idea — nutritional yeast deserves better than a supplement jar — and turned into a genuine obsession with getting the shake, the flavor, and the flakes right.
coming after launch
Coming after launch: a subscription that delivers a full new shaker on your schedule, so the counter never runs dry. Real yeast buds new copies of herself — so will your shelf.
Limited runs, seasonal sleeves, new Yumami poses. Some editions will be small. Collect the ones you love — the shakers are built to keep.
The first 500 shakers ever made ship individually numbered, 001 to 500. There will only ever be one Founding Run. Join the list above to claim a number.
The first 500 shakers ship individually numbered — the Founding Run, 001/500 — with free shipping for everyone on the list. That's it. That's the pitch.